Amazon will rake in $3.6 billion in sales this Prime Day, analyst Daniel Ives estimates.
That's up from $2.4 billion just a year ago, thanks to an extra 12 hours of discounts and heavy promotion from Amazon.
Shares hit an all-time high of $1,827 Monday morning.
Follow Amazon's stock price in real-time here.
Amazon is set to rake in $3.6 billion in sales this Prime Day — a full $1.2 billion more than last year, one analyst predicts.
Daniel Ives, the head of technology research at the...