Movie marketing always treads a fine line between actually giving you an indicator of what you’ll see in the final film and more about evoking a specific vibe—from made-for-trailer shots to hypothetical what ifs, it’s sometimes not always clear what part of it will actually be seen on screen when you’re in a movie theater. But that fine line gets much, much messier when you throw generative AI into the mix. A24 learned that the hard way last night when it released a series of promotional images... Read this story
