Under Armour and Nike are stealing a page out of Adidas' playbook — and it's a brilliant move (NKE, UAA, ADIDAS)
Business Insider -

Nike and Under Armour are releasing next-generation, foam-soled running shoes mere weeks apart in February.

Adidas released its own foam-soled running shoes platform, Boost, five years ago.

Boost has fueled a monster period of growth in North America for Adidas, and it would be smart for the two other companies to try and copy it.

Call it the foam wars.See the rest of the story at Business Insider

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