‘When I wear this shirt, I feel part of a tribe’: how running club merch became a marker of cool
The Guardian -

Casual running clubs that give members the chance to exercise and socialise are popping up all over the UK. And each one is developing a style of its own At just before 9am on a bright April morning in Greenwich, south-east London, runners gather in the shadow of the Cutty Sark. There are just a few at first, then more and more until the group numbers around 40. It’s a little awkward (for a first-timer like me, at least) as we shiver and make small talk. But soon we coalesce to form a big circle...

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