A PR firestorm around Quicken Loans founder Dan Gilbert's $5.5 billion Detroit project shows that money isn't the biggest challenge he faces in revitalizing the city
Business Insider -

Rebecca Cook/Reuters

Since moving his company, Quicken Loans, to downtown Detroit in 2010, Dan Gilbert has been investing billions of dollars into the city to revive it after decades of decline.

Last year, a marketing mistake confirmed many Detroiters' fears that Gilbert's project was looking to eliminate the city's overwhelming black majority, fears built on a history of racial strife in Detroit.

Gilbert told us that he thought the "See Detroit As We Do" campaign was terrible and was against...


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