Advert featuring huge hydraulic press crushing cultural objects struck wrong note with manyApple has apologised after an online backlash to an advert for its new iPad that features an industrial-sized hydraulic press crushing a collection of creative objects including musical instruments and books.The ad, launched by Apple’s chief executive, Tim Cook, on Tuesday, shows the machine squashing various items – ranging from a piano and a metronome to tins of paint and an arcade game – before a single... Read this story
