Better Research, Better Design, Better Results
Smashing Magazine -

Over the years, one thing we have consistently seen is how little insight from digital marketers is used at the planning stages of a web development project.

Data from Google Analytics and SEMrush to tools like VWO (Visual Website Optimizer) or Hotjar are all resources that can be used to provide valuable insight ahead of the first line of code being written. Basic SEO elements, such as URL structure and metadata, should also be involved in the decision making of any web design project.

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