I spend all day, every day talking to business owners, and I'm convinced the elevator pitch is a waste of time
Business Insider -

As a senior marketing manager at HubSpot, I talk to business owners all the time, and I constantly hear the same excuses for why they can’t sell:

“I’m not persuasive enough”

“I hate asking people for money”

“I don’t have a good pitch”

“There’s no one to sell to”

Sound familiar? I bet it does. However, here’s what I really hear when people tell me these things:

So how do you stop complaining and construct a pitch people actually care about?

You stop pitching and start asking.

Let me walk you...


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