Why Caitlin Clark Will Be Worth It for Nike
Adweek -

Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time. As initially reported by The Athletic earlier this week, Clark is likely to sign her first professional shoe deal with Nike—her name, image and likeness (NIL) rights partner during her years at the University of Iowa. The deal, reportedly "worth well over $20 million plus potential bonuses," would give Clark a signature shoe and keep Nike in Clark’s family of brands that...

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