As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cleaner, to low adoption from the buy side. Current challenges were a key theme at the Green Media Summit in New York last week, where around 400 people gathered at the Javits Center to discuss how marketers can contribute to slowing climate change. The crowd grew by over 100 from last year, when the focus... Read this story
