The women's Final Four this weekend is set to smash viewership records as star players and greater TV coverage drive more fans than ever to the sport. It kicks off this evening with No. 1 seed South Carolina facing off against No. 3 seed N.C. State at 7 p.m., followed by No. 1 seed Iowa competing against No. 3 seed UConn. Ratings for the tournament are expected to reach well into the double-digit millions. Last week's Iowa-LSU matchup reached 12.3 million, a new record for women's and the... Read this story
