People across the world, and the political spectrum, underestimate levels of support for climate action. This “perception gap” matters. Governments will change policy if they think they have strong public backing. Companies need to know that consumers want to see low-carbon products and changes in business practices. We’re all more likely to make changes if we think others will do the same. If governments, companies, innovators, and our neighbors know that most people are worried about the... Read this story
