Is your CEO itching to post on LinkedIn or X? Does the thought fill you with glee or dread? Not long ago, the regular use of social platforms by corporate leaders was rare — or even unthinkable. Now, it has become the norm, with companies seeing it as a fresh, immediate and relatable way to engage audiences. Some even believe it’s become a core strategy for improving overall performance. CEOs dabbling in social media is a strategy riddled with risks, though. Several have already paid the price,... Read this story
