Veteran marketer Kristin Harrer has been appointed to the post of senior vice president and chief brand officer of T-Mobile, the company confirmed to Adweek. In a LinkedIn post, T-Mobile’s president of marketing, strategy and products Mike Katz lauded Harrer’s “wealth of experience and a proven track record of building brand strength and leading revenue growth.” Harrer did not immediately respond to a request for comment. Harrer indeed brings wide marketing experience to her new role.... Read this story
