China’s top electric car startup is using Apple’s playbook in China to take on Tesla
Business Insider -

Ng Han Guan/AP

NIO is a Chinese electric car startup that is trying to take on Tesla using the same method that Apple used to dominate the smartphone market with iPhones.

Founder William Li is focusing on building an ecosystem of products and services beyond just the car that make it harder for consumers to switch brands and lock people into using the company.

NIO said it is applying a tech philosophy to the auto industry focusing on the user experience rather than simply the product.

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