Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Love him or hate him, Elon Musk attracts as much attention as any CEO in memory. The latest example: this week’s Tesla earnings call, an obligatory event that at times seemed to be anticipated as a borderline cultural happening. Of course, a public company with a whopping market cap like Tesla’s will draw plenty of investor interest in its latest numbers. Of course, there were the usual... Read this story
