Authored by Tom Luongo,
Do you remember the Zune? I barely do.
Do you remember the iPod? Silly question.
The iPod changed everything.
While the Zune was technically superior in nearly every way to the iPod, the iPod became a phenomenon.
Why? Because Apple focused on how the iPod made your life better.
In marketing there is something called “The Chasm.” It’s an idea put forth by Geoffrey Moore in the early 90’s. Getting 16% market share is easy. There are nearly always one in six...