Aldi is synonymous with low-cost food staples, canned goods and no-frills shopping.
But the German grocer is hoping a shift to trendy, natural foods will help it grow its market share in the United States. Last week, it announced the next phase of an aggressive growth initiative that will include a larger emphasis on natural foods.
The question is: Will shoppers choose Aldi over Whole Foods for healthy fare?
No doubt, says Diane Sheehan, an analyst with Kantar Consulting. High-end retailers, she...