Erdem x H&M: the ballgown is taking over the high street
the Guardian -

The latest designer collaboration from H&M is with Erdem, the Canadian Turkish designer known for his work with textiles, prints and ultra-feminine gowns. Expect faux-fur coats, jacquard dresses and florals for men. But is the high street ready for a £150 ballgown?

Go big or go home: that is the new party dress code. Forget the little black dress, and get ready for the grand gown. When Erdem x HM drops on 2 November, the smart money will be snapping up a £149 party dress with intricate...

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