How In-N-Out Burger’s president runs her fast-food empire: Keep it simple, affordable and close
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In-N-Out isn’t your typical burger joint, and it insists expanding its footprint won’t change that. For nearly eight decades, the West Coast restaurant chain has remained a private, family-owned company that has cultivated fiercely loyal customers and a quirky identity despite being located in just a handful of states. But recently it’s been on a growing spree that will soon extend as far east as Tennessee. Since Lynsi Snyder took over as the California-based company’s president in 2010, its...

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