After surprisingly ditching its decades-long Carnegie Hall upfront week event in 2023, Paramount is set for another round of its "intimate, bespoke" upfront dinners. The company confirmed in January that it would once again host smaller client gatherings in lieu of a lavish, one-off upfront event, which a spokeswoman told ADWEEK is "more effective and efficient," creating an opportunity for two-way conversations with partners. "We received great feedback around this model last year and... Read this story
