Fanatics CEO Michael Rubin praises WWE business. WWE struck long-term deal with Fanatics in April 2023 to expand their partnership, which began in 2022. The expanded partnership saw Fanatics assume operations of WWE’s global event merchandise business. Speaking at the Sports Business Journal conference, Fanatics CEO Michael Rubin was asked about the biggest growth sport for them. "The biggest growth sport in my mind? Well, are we looking at percents, dollars? What's wild, I'll tell you... Read this story
