To preserve the usefulness of its rankings as early adopters defect to ChatGPT, Bing, and Perplexity, Google just completed rolling out the largest algorithm update in the company’s history. But search marketing experts and business owners say spam is still commanding top-ranking positions, calling into question Google’s ability to deliver the best search results in the brave new world of generative AI. “I’ve never seen as much spam in Google’s results so blatantly in top positions,” says... Read this story
