James and Alexa Hirschfeld's successful online stationery company, Paperless Post, was born of necessity.
James was throwing an elaborate party to celebrate his 21st birthday in 2007. He had worked out every detail, but when it came time to send out invites, paper was too expensive, and digital didn't reflect "all the care that went into the event."
He saw an opportunity to create stylish online invitations and use technology to connect people in real life.
Paperless Post allows customers to...