From films about Play-Doh and Barbie to the Shrek ‘experience’, consumer capitalism has run out of ideasWhen it was announced last week that Margot Robbie will follow up the success of Barbie with a film based on Monopoly, my heart sank, did not pass go, and did not collect £200. Robbie’s production company will partner with Hasbro, just as the Barbie film was an initiative from rival toy company Mattel. Barbie was criticised for being little more than a 114-minute toy ad, but it did so well at... Read this story