How Comcast Is Delivering World Cup Coverage to Its Increasingly Bicultural Customers
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The 2018 FIFA World Cup kicks off today in Russia, and the U.S. isn't going to be participating, much to the chagrin of millions of Americans and TV and marketing executives. But Comcast isn't letting America's soccer struggles hinder its efforts to ensure Xfinity X1 customers have the most technologically advanced World Cup viewing experience...

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