If an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But, aside from slight embarrassment of the missed connection, it’s no big deal. It’s a different matter entirely if a cosmetic surgeon has to do that same switch-up, or a police sketch artist or a commuter trying to parallel park. And therein lies the crux of the new Cheetos campaign called “The Other Hand” that shows all the ways this transfer of motor movement can go horribly... Read this story
