‘We need to take risks’: Chanel gets gritty with Marseille show
The Guardian -

Luxury brand continues its strategy of engaging with diversity and real life – but the prices are less inclusiveGrey hoodies layered under the pastel tweed suits, a catwalk on top of an apartment building with concrete benches instead of gilt chairs, looking out over the rooftops of Marseille, France’s less manicured second city. Chanel has – in fashion speak – a New Look. In the parlance of 2024, it is in its gritty era.“If Marseille is unexpected, that’s good. We don’t want to be stuck. We...

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