It’s hard to say, on reflection, whether scaring someone so badly that they call the cops counts as good PR for a horror movie, or bad. But it certainly happened recently, as THR notes that a recent mailer campaign for new 20th Century Pictures/Disney horror flick The First Omen was so successful that a film blogger and political candidate thought she was being threatened with murder. Whoops! To be fair, the campaign seems to have been designed to maximize creepiness, with Disney mailing out... Read this story
