Want to Win Over Millennials and Gen Z? Vice's New Study Says Brands Should Get Spiritual
Adweek -

Religion is on the decline among young people--at least that's what Vice and creative agency Virtue suggest in a new study, revealed today at the Cannes Lions International Festival of Creativity. The study suggests that only 20 percent of millennials and Gen Z attend traditional, organized spaces for religion. There is, according to the study,...

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