It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem. Emarketer estimates global retail media ad spending will hit $54 billion this year, with some counting over 200 retail media networks. To help simplify this burgeoning landscape, ADWEEK compiled a... Read this story
