Historically, the "Pro" iPhone models get passed by the lower-end model in the spring -- but so far 2024 is very different. iPhone 15 loses market share despite series' overall success The second full quarter since the release of Apple's iPhone 15 series reveals a significant shift in consumer buying habits, particularly affecting the base iPhone 15 model. The shift in consumer preferences is a key factor in the declining popularity of the base model. While the current iPhone lineup... Read this story
