CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report today, revealing that the ad industry hit new highs in 2023. According to the report conducted by PwC Advisory Services LLC, internet ad revenues reached a record high of $225 billion, increasing by 7.3% year over year. Additionally, Retail media, connected TV and audio advertising saw... Read this story
