The company has benefited from marketers turning to the digital platform to reach Gen Z users - more than 40% of its user base - and leverage its new AI-driven ad tools and latest ad formats, which offer better user engagement. Last month, ad group Interpublic Group's media research unit MAGNA Global said it expects the U.S. ad Market to grow by more than 9% this year to reach $369 billion. A majority of Pinterest's first quarter ad spend in the U.S. came from the shopping category at 50%,... Read this story