The beautiful people cruising around Majorca on a 60-foot yacht know exactly what they want in a new Ketel One Botanical campaign—namely, pulpy novels, breezy relationships, unlimited bocce and skilled bartenders. The cinematic 30-second spot—with a stunning golden hour setting, groovy background music and a smidge of Wes Anderson-style eccentricity—uses the characters to try to set the infused vodka apart in a now-crowded category of low alcohol-by-volume tipples. The ad represents a... Read this story
