The role of the social media manager is not a quiet one. New platforms, changing behaviors and fast-moving cultural trends make it a tumultuous landscape. At ADWEEK's Social Media Week event, experts discussed the future of Instagram, the use of X and brands' involvement with community-driven platforms. Brand strategist and culture writer Peyton Dix; author and social media consultant Rachel Karten; and founder and host of The Em Dash Co. and #CreatorTeaTalk Jayde Powell shared the most... Read this story
