Quick! Here's Your First Look At H&M's Next Designer Collaboration
@refinery29 -

Announced in July to much excitement from the fashion set — and those with a penchant for florals — the countdown to the Erdem x H&M collaboration is now T-minus one month (it hits stores and online November 2). But before you're actually able to get your hands on the pieces, you need to build out a strategic shopping plan (remember the frenzy that was the retailer's Balmain line?).

“It was fun to reflect on what I’ve done over the past 12 years,” designer Erdem Moralioglu tells Refinery29....

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