Snapchat published an advertisement that asked users whether they'd rather "slap Rihanna or punch Chris Brown."
Rihanna called the ad "ignorant," asking why Snap would "bring shame to DV victims."
Jefferies analyst Brent Thill said that the negative attention could get Snap more users.
Watch Snap shares in real time.
Investors have been quick to dump shares of Snap when it gets called out by a celebrity — like they did on Thursday when Rihanna drew attention to an ad on Snapchat that makes a...