When it came to her new makeup line, Rihanna had a "wild thought": inclusivity.
At the center of Fenty Beauty, which launched Friday, are 40 foundation shades receiving rave reviews for both their quality and range of color.
The thought is paying off.
As of Wednesday, six of the 10 deep foundations are sold out, illustrating the demand for makeup that caters to women of color.
"Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races," Rihanna...