We visited the newest store from a cheap European clothing chain that's invading America and saw why H&M and Forever 21 should be terrified
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Business Insider/Mary Hanbury

Primark, a low-cost European apparel chain, is rolling out more stores in the United States. It opened its ninth US store this week, in Brooklyn, New York.

The store was described by one Bloomberg writer as a new version of H&M, only with Kmart prices.

We visited the new store to find out what it is like to shop there. 

Primark is making a slow and steady expansion into the United States. 

The low-cost, European-headquartered clothing chain just opened its...


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