Fujifilm charts a mid-market route to boost its India printer business
ETtech.com -

Japanese office and business solutions company Fujifilm Business Innovation is considering bringing mid-end printers to India to expand its presence in a market that the company is “fully committed” to, chief executive Naoki Hama said.It entered the market in 2021 and its focus so far has been on high-end commercial and office printing products. We started with high end. That said, we have partnered with distributors to sell our products in India and what we hear from them is that they want us...

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