The world's biggest ad-buying firm has jumped on Google's woes by offering a tool to buy 'safe' YouTube ads (WPPGY, GOOG)
Business Insider -


GroupM, the world's biggest ad-buying company, is partnering with a video analytics firm to offer a tool that helps advertisers buy "brand-safe" ads on YouTube.

The launch comes in the wake of dozens of global brands pulling their spending from YouTube and Google after finding their ads appeared next to objectionable content on the video platform or websites the online ad giant monetizes through its ad technology.

WPP-owned GroupM announced Wednesday it is forming a partnership with...


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