Forget 'Make America Great Again' — Wharton professor says Trump has been terrible for America's brand
Business Insider -

On a very sunny day at the World Economic Forum in Davos, Business Insider's Sara Silverstein spoke with Wharton School marketing professor David Reibstein. Following is a transcript of the video.

Silverstein: And how does somebody like Trump affect America's brand?

Reibstein: So a lot of where a country gets its image is from its overall long-term reputation and the products that come from there. But also some of the people that come from there and the political leaders definitely have an...


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