When it comes to NCAA ratings for 2024, it's a whole new game. Sunday's 2024 NCAA women's championship between Iowa and South Carolina, a 3 p.m. ET tipoff airing on ABC and ESPN, scored an average of 18.9 million viewers, blowing by the men's championship game on Monday, which had 14.8 million (live+same-day) across TBS, TNT and TruTV, according to Nielsen. This is the first time the women's championship beat the men's in ratings, and advertisers who got in early are scoring big. "This... Read this story
