Citigroup has found a new way to offer hedge funds obscure data that can give them an edge — and it's part of a $2 billion investing gold rush (C)
Business Insider -

Citigroup is one of the first large Wall Street banks giving clients access to so-called alternative data sets through startup Thinknum.

Thinknum sources and presents data that it collects across the Internet, such as social media traffic around a brand's reputation, the number of job postings, and the pricing and availability of products sold online.

Some banks have been reluctant to get into the game of giving access to these types of data series because of privacy concerns and perceptions...

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