Kraft Heinz is going after small organic food brands just as Whole Foods abandons them
Business Insider -


Kraft Heinz is launching Springboard Brands, a business focused on finding and growing organic, natural, and "super-premium" food brands.

The company says consumers are increasingly searching for certified-organic foods that are locally sourced and plant-based. 

Kraft Heinz is appealing to emerging natural and organic brands at a time when some of these companies are feeling abandoned by Whole Foods, which has long been a key launching pad for new players in the industry.



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