Tide's Super Bowl Ads Helped Maintain Sales Despite the 'Tide Pod Challenge'
Adweek -

When teens across the country decided it might be fun to eat Tide Pods (or dare their friends to eat Tide Pods), the brand hit a bit of a rough patch. New research from YouGov BrandIndex shows that in the months following the Tide pod ordeal, perception of the brand has still not fully recovered,...

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