Why Do Instagram Influencers Get Designer Freebies, and Where Do the Free Bags Go When They’re Done?
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In luxury fashion, there are pockets of time when seemingly every influencer suddenly becomes enamored with a specific “it” item. In late 2017 and early 2018, it was the Bulgari Serpenti Bag. Popular influencers like Victoria Magrath (@inthefrow), Tamara Kalinic (@tamara) and Lydia Elise Millen (@lydiaemillen) all sang its praises in posts that popped up within a few months of one another. Magrath featured her electric blue patent Bulgari bag in a blog post, writing, “I have seen this bag on the...

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