How insurtechs are tackling the notoriously tricky area of life insurance
Business Insider -

Life insurance is fundamentally hard to sell; it’s morbid to think about, promises no immediate rewards, and often requires a lengthy paper application with minimal guidance.

Despite the popularity of personalized products in other areas of finance and fintech, life insurance largely remains unchanged.

A small, but growing pocket of insurtech startups are shaking up the status quo by finding ways to digitize life insurance and increase its appeal.

Life insurance is a fundamentally difficult...


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