Women’s NCAA title game was most watched basketball broadcast since 2019
The Guardian -

South Carolina-Iowa averaged 18.7m viewers on ABC and ESPNChampionship showdown peaks at 24m viewers on SundaySouth Carolina’s victory over Caitlin Clark and Iowa in Sunday’s women’s NCAA championship game had a preliminary audience average of 18.7 million on ABC and ESPN. The only sporting events in the US to draw a bigger TV audience since 2019 have been American football, the World Cup and the Olympics.The audience numbers are expected to increase when Nielsen releases its final numbers on...

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